Subject:
The Emirates Quality Mark is granted to products that conform to a set of standard specifications. The mark signifies that the products are manufactured in factories that implement an effective quality management system and apply comprehensive quality assurance procedures, such as factory audits. It is a mark of confidence and gives products a competitive advantage. It raises consumer confidence facilitates exports to major regional and international markets.

To motivate manufacturers in the UAE to obtain the Emirates Quality Mark, the Ministry of Industry and Advanced Technology is providing a 50% discount on the mark's fees providing the manufacturer holds an industrial production license. The Ministry is also supporting small- and medium-sized businesses by exempting them from the mark's licensing fees during the first cycle of product licensing.

Objective:

Promote the industrial production license and Emirates Quality Mark.

Raise consumer awareness of the Emirates Quality Mark.

Obtain advice from dealers and garner their expectations and opinions.

Results:

The aim of the advice is to measure the awareness of the dealers.

All suggestions/comments are listed to be studied for implementation.

Various awareness workshops are held to educate customers about the Emirates Quality Mark, and increase the number of publications on social media to raise awareness.